Free Online Tools for Small Business
Free online tools we actually use.
A short list of free tools for startups, marketers and creatives. Websites, marketing, design, finance and translation, all in one place.
(Free resources)
61 tools
(01)
17 tools
Website design & development
Names, platforms & builders
Namecheck
Domain name and social media handle availability checks across platforms.
Google Sites
Free, simple no-code website builder integrated with Google Workspace.
Performance
Google PageSpeed Insights
Web performance tool analyzing page load speeds and offering optimization suggestions.
Ahrefs Traffic Checker
Free tool for auditing estimated organic traffic and top pages of any domain.
GTmetrix
Performance monitoring tool testing site speed, structure, and loading metrics.
Neil Patel Website Traffic Checker
Free website audit tool for analyzing organic keywords and visitor traffic.
Security & backup
Limit Login Attempts Reloaded
WordPress security plugin preventing brute-force login attacks.
WPvivid Backup & Migration
Plugin for automated WordPress site backups, restores, and server migrations.
Accessibility
WCAG 2.2 Checklist
Comprehensive reference guide for meeting web accessibility compliance standards.
Accessibility Checker
Automated scanner for detecting accessibility compliance issues on web pages.
WebAIM Contrast Checker
Online tool testing foreground and background color combinations for readable contrast.
Venngage Accessible Color Palette Generator
Generator crafting color schemes compliant with accessibility standards.
Accessibility Statement Guide
Step-by-step instructions and templates for drafting site accessibility statements.
WAVE
Web accessibility evaluation tool providing visual feedback on site accessibility errors.
Adobe Color Contrast Analyzer
Utility evaluating color contrast ratios against WCAG accessibility requirements.
(02)
17 tools
Digital marketing
Analytics
Google Analytics
Web analytics service tracking user traffic, interactions, and conversions.
Google Search Console
Webmaster tool monitoring organic search performance, indexing, and search presence.
Google Tag Manager
Tag management system for adding and updating website tracking codes without manual code edits.
Matomo
Privacy-focused, open-source web analytics platform offering full data ownership.
Keywords & SEO
Google Trends
Tool analyzing search query popularity and seasonal trends over time across regions.
Ubersuggest
All-in-one SEO tool generating keyword ideas, backlink data, and content suggestions.
Ahrefs Webmaster Tools
Free tool for auditing site SEO health, monitoring backlinks, and analyzing organic keywords.
All in One SEO
Comprehensive WordPress plugin managing site SEO, local search optimization, and schema markup.
Google Keyword Planner
Search research tool discovering relevant keywords and monthly search volume estimates.
AnswerThePublic
Search listening tool visualizing search questions and autocomplete queries users ask online.
Yoast
WordPress SEO plugin providing content optimization guidelines and XML sitemap generation.
Social, email & text
Buffer
Social media management tool for scheduling posts and analyzing audience engagement across channels.
HubSpot CRM & Marketing Hub
Customer relationship management platform for managing contacts, leads, and marketing campaigns.
MailerLite
User-friendly email marketing service offering drag-and-drop newsletter builders and landing pages.
Zoho Social
Social media publishing tool helping businesses schedule content and monitor social interactions.
Mailchimp
Email marketing platform for designing automated email campaigns and managing subscriber lists.
Social Media Content Calendar Template
Downloadable planning template for organizing social media content schedules from HubSpot.
(03)
18 tools
Graphic design
Templates
Canva
Intuitive graphic design platform for creating social media graphics, presentations, and print materials.
Adobe Express
Quick web and mobile design tool for creating social graphics, videos, and marketing assets.
Editing & graphics
Color palettes
Adobe Color
Interactive color wheel and scheme generator for creating balanced color palettes.
Coolors
Fast color palette generator for creating, saving, and exploring harmonious color palettes.
Stock photos, illustrations & icons
Unsplash
Library of high-resolution royalty-free stock photography available for commercial use.
Pixabay
Creative community sharing copyright-free photos, illustrations, vectors, film footage, and music.
Vecteezy
Marketplace providing royalty-free vector art, stock graphics, icons, and background patterns.
Typography
Font Squirrel
Crated repository of free, high-quality, commercially licensed desktop and web fonts.
Font Pair
Typography resource showcasing curated font combinations for modern web designs.
Google Fonts
Directory of open-source web fonts ready for embedding on digital projects.
Px to Rem Converter
Developer tool converting pixel values to CSS relative rem units.
(04)
3 tools
Business & financial planning
Business, planning & accounting
SCORE Templates
Gallery of free business plan templates, cash flow projections, and financial statements.
Investor.gov Calculators
Financial tools for calculating compound interest, savings milestones, and retirement goals.
Wave
Free accounting software offering invoicing, expense tracking, and financial reporting for freelancers and small businesses.
(05)
6 tools
Translation
Translators
Google Translate
Neural machine translation service converting text, documents, and websites into over 100 languages.
DeepL Translator
AI-powered translation platform providing context-aware translations.
Yandex Translate
Machine translation service providing text, image, and website translations.
Bing Translator
Microsoft-powered translation tool offering instant text and web page translation.
QuillBot Translate
Online language translation tool offering quick translations across various global languages.
iTranslate
Translation and dictionary app designed for voice, text, and offline translation on mobile devices.
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